About Customer Lifetime Value (CLV)
Calculate Customer Lifetime Value (CLV / LTV) to assess acquisition economics.. Designed for accurate, instantaneous calculations with zero wait time.
Formula
CLV = Average Purchase Value × Purchase Frequency × Average Customer Lifespan
Example Calculation
An average order of ₹2,500 made 4 times a year over 3 years yields a CLV of ₹30,000.
How to Use
- Enter your values into the form fields above.
- The calculation updates immediately in real time.
- Inspect the main summary and secondary breakdowns below.