Free Tool

UTM Campaign URL Builder

Generate UTM-tagged URLs for your marketing campaigns to track performance accurately in Google Analytics.

Build Your UTM URL

utm_source

utm_medium

utm_campaign

utm_term (optional)

utm_content (optional)

What Are UTM Parameters?

UTM parameters (Urchin Tracking Module) are simple text tags added to the end of a URL. When a user clicks a tagged link, the parameters are sent to your analytics platform (like Google Analytics), allowing you to pinpoint exactly where your traffic comes from and measure campaign effectiveness.

The 5 UTM Parameters

Required
Campaign Source (utm_source) — Identify the source: google, facebook, newsletter
Required
Campaign Medium (utm_medium) — The marketing medium: cpc, email, social
Required
Campaign Name (utm_campaign) — Your campaign name: spring_sale_2025
Optional
Campaign Term (utm_term) — Track paid search keywords: running_shoes
Optional
Campaign Content (utm_content) — Differentiate ads or A/B test: blue_banner

How to Use This Builder

  1. Enter your full website URL.
  2. Fill in the three required fields: source, medium, and campaign.
  3. Optionally add term and content for more granular tracking.
  4. Your tagged URL appears automatically in the output box.
  5. Click "Copy to Clipboard" and use it in your campaign.