Google AdSense – Admob: CPM, CPA and CPC Rates in Netherlands
According to Google, CPM stands for “cost per 1000 impressions.” Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears. While CPA stands for “Cost per Action,” advertisers pay when a specific action (such as a purchase, sign-up, or form submission) is completed. This method ties…