Hey everyone! We’re back with a review of Twitter Ads, a well-known advertising network for advertisers. In this review, we’ll cover various aspects of Twitter Ads, including what Twitter Ads are, how to optimise them, how to create them, and a comparison of Twitter Ads versus Facebook Ads. This discussion is intended for both new and experienced advertisers who are currently using Twitter or considering using it in the future.
Let’s start the discussion of Twitter Ads:
What is Twitter Ads?
Twitter Ads is an advertising network designed for advertisers who wish to promote their products or services on Twitter, a microblogging platform. This ad platform allows you to target your potential future customers with remarkable precision. Additionally, it is user-friendly, making it accessible for a wide range of advertisers, even those with limited technical expertise.
What to Signup for twitter Ads?
If you want to Signup For Twitter ads, you must have to follow the following steps that we find during the Twitter ads Review. These steps are very easy to use. These easy steps are listed below:
- Go to the profile setting of Twitter, and find an option known as ad under the Profile section
- Insert the Campaign Name
- Add The Credit Or Debit Card to the Account
How to Setup Twitter Ads:
While you are setting up your account, you must have to select your goal for the campaign. You Can select one goal out of the following objectives. These objectives are listed below:
- Reach – Brand Awareness
- Video Views
- App re-engagements
- Pre-Roll Views
- APP Installs
- Website Click or Visits
- Engagements
- Twitter Account Followers
After selecting the Goal, You must have to fill the following details during your account Setups. These details are going to be asked:
- Ad Group
- Start And End Time of the Budget
- Bid Type – Automatic Bids, Target Cost, Maximum Bids
- Bid Amount – CPC payments
- Demographic Targeting
- Device targeting
- Custom audiences
- Targeting features by Keywords, Look-Alikes Accounts, and
- Placements of The Ads
How to optimize The Cost of Advertisers In the Twitter Ads?
The process of Optimization in The twitter ad is very very Easy as the CPC suggested by Twitter for every click is .7$ to 3.8$ but when you manage ad CPC on your side the rate for every click ranges between .03$ to .056$ for every visit.
Twitter Ads Vs Facebook:
The Comparison of Facebook Audience Network and Twitter ads is full of fun. Our review of Facebook and Twitter Ads makes us understand both ad network more mentally.
However, In the Facebook Audience ad Network, you will get more Brand Awareness in the comparison of Twitter Ads for the Brands. The CPC rates of both the ad network are approx the same. You will get higher transparency of Your ad Served in the Twitter ads but In the Facebook Audience Network, you will get approximately no transparency.
Twitter Ads Alternative:
In this section of the Twitter ads Review, we will try to find out the best alternatives to the Twitter ads. The best Twitter alternatives are listed below:-
- Propellerads: Propellerads is a Cyprus based ads Network founded in 2011. Now a day, it serves more than 2.5B+ Impression on a daily basis while it has a reach to more than 40% of Internet User’s around the world which makes it top one of biggest ads network around the world. However, it’s popunder and push-notification ads are only for movies or song downloading website while it’s native ads are only for the normal blog or websites. – Here a detailed review of Propellerads with best Alternatives.
- Ezoic: Ezoic is AI (Artificial Intelligence) based platform which simplifies complex Internet infrastructure like ad optimization, Layout Testing, CDN and Revenue optimization for Publisher. Thus, Ezoic helped you by saving your time in doing these tasks. The primary focus of ezoic AI-based platform is to provide a great experience to your user while Increase in Revenue to the Publisher or Webmaster. Thus, both of you will have a win-win situation. – Here a detailed review of Ezoic publishing Network with the alternatives.
- Adsterra: Adsterra is a Premium ads network established in 2003, serving more than 25b Geo-targeted ads around the world. Before Covid, they only approve website which has more than 1 Lakh page view per month but nowadays, they are approving small website with Quality Traffic. The headquarters of adsterra is in Cyprus. – Here a detailed Review of Adsterra Publisher Network with Alternatives.
