Are You Missing Out? Why (15+) Push Notifications Could Be Your Next Big Stream

In today’s fast-paced digital landscape, capturing and retaining the attention of users is a perpetual challenge for businesses. As consumers become increasingly inundated with advertisements across various online platforms, marketers are constantly seeking innovative ways to cut through the noise and connect with their target audience effectively. Enter push notifications—a dynamic tool that has emerged as a game-changer in the realm of digital advertising.

Push notifications have revolutionized the way brands engage with their customers, offering a direct line of communication that transcends traditional marketing channels. Unlike email newsletters or social media posts that can easily get lost in crowded inboxes or newsfeeds, push notifications deliver real-time messages directly to users’ devices, ensuring instant visibility and engagement.

With the rise of push ad networks, businesses now have unprecedented opportunities to leverage this powerful technology to drive revenue and enhance user experiences. Whether you’re a burgeoning startup or an established enterprise, understanding the potential of push notifications as a lucrative revenue stream is crucial for staying ahead in today’s competitive market.

In this article, we’ll delve into the world of push ad networks, exploring their functionalities, benefits, and strategies for maximizing their impact on your bottom line. From boosting conversions to fostering customer loyalty, discover why push notifications could be the next frontier in your digital marketing arsenal. So, buckle up and prepare to unlock the full potential of push notifications in your quest for business success.

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What is a push notification?

Push ads, also known as push notifications or web push notifications, are messages that are sent from a website or a mobile app to a user’s device, typically their web browser or mobile device, even when the user is not actively using the website or app. These notifications appear as small pop-up messages on the user’s screen, usually containing brief text and sometimes an image or call-to-action button.

Push ads are often used by websites, online services, and mobile apps to re-engage users, deliver important updates, promote new content or features, or even deliver targeted advertising. Users typically opt-in to receive push notifications when they first visit a website or install a mobile app, although they can usually manage their notification preferences in their device settings or within the app or website itself.

Push ads can be an effective marketing tool because they allow businesses to reach users directly on their devices, increasing visibility and engagement. However, they must be used responsibly to avoid annoying or overwhelming users, as excessive or irrelevant notifications can lead to users disabling push notifications altogether.

Types of Push Notification

There are two types of Push notifications i.e. Classic Push Notifications and In-page Push notifications. Let us discuss these push notifications in a detailed manner:

Classic Push Notifications

Classic Push Notifications are alerts sent from apps to users’ devices, typically appearing as banners or pop-up messages Massege Alert Area. They inform users about updates, promotions, or events, even when the app is not actively in use. These notifications are a common communication tool for engaging users and driving app interaction.

In-page Push notifications

In-page push notifications are messages delivered directly to a user’s browser while they’re actively engaged on a website. Unlike traditional push notifications, they don’t require users to opt-in or subscribe and appear seamlessly within the webpage, typically at the top or bottom, offering real-time updates or promotions without interrupting the browsing experience.

What are the best push ad networks?

Here is a list of the best push notification ad networks in 2024. The list contains more than the best 30 push notifications-based ad networks and these ad networks are listed below:

Let us Discuss these Push Notification ad Network in a very Detailed Manner:

Pushground

PushGround is one of most favourite ad networks with whom I worked. It used to offer Classic Push, In-page Push, and PopAds. When we talked about the traffic quality, it has excellent traffic only for anti-virus traffic while for other categories it doesn’t work well for me.

One of the Major drawbacks, I used to face as an advertiser on the platform was “They used to offer their whole database of users in the percentage Format.”. This lets their whole operation in the dark spots. One more thing, Google has Flagged the domain from Ads that are being served to users – “You Can’t do traffic Arbitrage on the Domain as it will harm Your Domain Authority”.

Ad Formats of Push Ground

This push notification ad network used to only offer Classic Push, In-page Push, and PopAds with maximum traffic only from the classic push.

Richpush

RichPush is a digital advertising platform that specializes in push notifications. It allows advertisers to reach their target audience through push notifications on both desktop and mobile devices. RichPush offers a self-serve advertising platform where advertisers can create and manage their push notification campaigns.

The platform provides advanced targeting options, allowing advertisers to target users based on various parameters such as location, device type, interests, and more based on CPC and CPM. RichPush also provides real-time analytics and optimization tools to help advertisers maximize the performance of their campaigns.

Overall, RichPush is a tool used by marketers and advertisers to engage with their audience effectively through push notifications and drive traffic to their websites or offers.

Ad Formats by RichPush

It used to offer Classic Push Traffic, Direct click and in-page Push Traffic based on CPC and CPM based pricing.

Trafficstars

Trafficstars is a Cyprus-based Premium RTB adult ads network established in 2014, serving more than 40b Geo-targeted ads around the world. Currently, Traffic is offering Banners, NativeVideo, Pre-Roll Video, Video IM Slider, Push, Popunder, Full Page Interstitial and other ad Networks.

Trafficstars Ads format

Nowadays, Trafficstars Supports the following types of ad formats. These ad formats are like this:

• Banners,
• Native Video,
• Pre-Roll Video,
• Video IM Slider,
• Push notification
• Popunder,
• Full Page Interstitial

Eroadvertising

Eroadvertising is a Portugal-based Premium RTB adult ads network established in 2014, serving more than 40b Geo-targeted ads around the world. Currently, Traffic is offering Banners, Native and Pops as an ad format.

Eroadvertising Ads format

Nowadays, Eroadvertising Supports the following types of ad formats. These ad formats are like this:

• Banners
• Native
• Pops

Ungads

UnGads is one of the finest Self self-serving ad networks founded in 2015 with whom I worked. It used to offer almost 85% Human Traffic. It helps businesses reach a wider audience through push notifications, popunders, and native ads. At the campaign Level, You have to spend at least $30.

Ad Formats

In our detailed analysis of Ungads, We found it supports the following ad Formats:

• Classic Push Notification
• PopUnder
• Native Ads

Evadav

Evadav is an SSP-based Ad Network with over 2 billion Ad impressions on Day To day-to-day basis with the pricing model of CPC and CPM. It is used to deliver high-quality ads across multiple formats, such as classic push notifications, popunders, banners, native ads, and in-page push notifications.

I spent more than 5000$ last year, I got almost 3X ROAS and 28% Bot traffic from the Network.

Ad Formats

During our detailed analysis, we found almost these Types of Ad Formats:

• Classic push notifications,
• Popunders,
• Banners,
• Native ads, and
• In-page push notifications

RollerAds

Rollerads is a CPC or CPM-based ad marketplace based in Delaware (2011). They deliver ads to users through the devices, such as desktops, smartphones, and tablets. It has developed its own Anti-Fraud System to decrease the spam ratio for Advertisers as well as Publishers.

Last Year I Spent More than 8000$ on the Platform get A ROAS of 2X only with a Bot percentage of 28.6%.

Ad Formats

During our detailed analysis, we found almost these Types of Ad Formats:

• Classic Push
• On-Page Push
• Onclick

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Ezmob

It is a SELF-SERVE ADVERTISING NETWORK with more than 2 Billion Monthly Impressions Globally. It is used to monetize websites mainly Movie-Downloading websites or Blogspot-like websites. Last Year I Spent More than 2000$ on the Platform get A ROAS of 3.8X only with a Bot percentage of 31.4%.

Ad Formats

During our detailed analysis, we found almost these Types of Ad Formats:

• Popunders,
• In-Page Push,
• Programmatic Banner Placements,
• Redirects

Galaksion

GALAKSION is a Scotland-based Publicity ads Network. It is used to support multi–format supports including Interstitials, push notifications, on-page push, Native ads, and direct-link. They used to review Websites manually before approving them.

Most traffic comes directly from credible websites which allows them to be fully responsible for the quality and cater for billions of impressions monthly from Asian Countries, the Middle East, Africa, CIS Tier-1 etc.

This good quality traffic makes it one of the most prominent players in this industry.

Ad Formats

During our detailed analysis, we found almost these Types of Ad Formats:

• Interstitials, 
• Push notifications,
• On-page push,
• Native ads, and
• Direct-link

Push.House

Push.House is a high-converting ad Marketplace with its headquarters in Singapore. It used to offer ads on CPC and CPM. The native look of this format provides excellent UX and high CTR. It also supports all GEOs, devices, operating systems and browsers.

Last Year I Spent More than 2000$ on the Platform get A ROAS of 3.8X only with a Bot percentage of 28.5%.

Ad Formats

During our detailed analysis, we found almost these Types of Ad Formats:

• Classic Native Ads
• In-Page Push Notification
• Classic Push Notification

ClickAdu

Clickadu is a premium SSP ad space buying and selling marketplace established by Benjamin Fonzé in 2014. In Clickadu publishers and Advertisers can buy or sell their ad space. Since 2014, clickadu has grown too rapidly and nowadays it reaches more than 20% of the total internet users around the globe. They used to offer a 100% fill rate to their publishers.

Ad Formats

During our detailed analysis, we found almost these Types of Ad Formats:

• Intext Massage,
• VideoAds,
• Skim,
• Pop-Under
• Push Notifications

Adcash

Adcash is a CPM-based ad space buying and selling marketplace established by Christophe Avignon and Thomas Padovani in 2007. In Adcash publishers and Advertisers can buy or sell their ad space. They offer automatic Approval.

With advanced in-house optimization technology and over 14 years of ad tech experience, we provide your business with digital advertising tools that deliver real results. Our platform enables advertisers to reach global audiences and allows publishers to monetize web traffic with minimal effort.

Ad Formats

During our detailed analysis, we found almost these Types of Ad Formats:

• POP-UNDER
• Interstitials
• IN-Page PUSH
• Native
• Banner

Kadam

Kadam is a premium Global Ad Network with a wide range of advertising formats founded in 2012. It serves over 195 countries, reaching a 5B Internet audience which is a large audience.

Last Year I Spent More than 5000$ on the Platform get A ROAS of 2.7X only with a Bot percentage of 14.5%.

Ad Format

During our detailed analysis, we found almost these Types of Ad Formats:

• Banners
• Native ads
• Push notifications
• In-app push
• On-site push
• Clickunder
• Video ads

Exoclick

Exoclick is an Exotic ad network that was founded in 2006 by Benjamin Fonze. Currently, it serves more than 6.5B+ daily ads Impressions worldwide for Adult WebSites which makes it a Great Renowned Ads Network in the adult industry.

Currently, it acquired a mainstream ad network to enable mainstream ads on its advertising network. After this acquisition, Exoclick has become the third biggest player in this publisher ecosystem.

Ad Format

During our detailed analysis, we found almost these Types of Ad Formats:

• In-Page Push Notification
• Multi-Format Ads
• Interstitial

Way Forward

We have discussed more than 14 Push based Ad Networks. These are Good. If you think, we have left any ad network. Please Comment below…