Do you run a blog or website and want to monetize them with high-paying ads? 

If yes, tons of ad networks are available in the market which illustrates they are the best and offer maximum earnings from ad space on your website or blogs. 

Is it true? It’s a very high probability answer to this question is “yes”.

You might know “Header Bidding Meditation Network, Ad Exchange” used to offer more than 30% to 40% in casual Conditions and up to 200% in worst conditions.

So, Today in this article, we are with Pubfuture review. In this pubfuture review, we will touch on many aspects like “What is PubFuture?”, “Ad Rates – CPM”, “User Interface”, Ad Verticals, PubFuture Vs Competitors, Payment, Performance(ad Loading Speed – Website’s Core web Vitals) and many more. Let’s start the detailed review of pubfuture: 

What is PubFuture? 

pubfuture review

Pubfuture is one of the leading AdExchange, Header Bidding ad companies made to improve publisher’s revenue.

The Ads at pubfuture are backfilled by more than 50+ demand partners and optimized in such a way, you will see an effective ad rate improvement by more than 30% when you transfer from Adsense while if you have transferred your website from Ezoic or Hooligan Media, there is at least improvement of 10%. Moreover, if your website is using Google Ad Manager, you can add them without changing your ad codes.

Now a day, webmasters require a google Adsense MCM account to get Google Adx (Adsense) running on their website but at pubfuture, you do not need to have a Google Adsense account. This is very useful for you if you have issues like “Ad limits or lots of Social Traffic or any conflict with Google Adsense” while having premium ads on your website. 

Requirements to Join PubFuture

During our pubfuture review, We find these basic requirements need to be fulfilled by publishers in the process to join the ad network. 

  1. You need to have a minimum of 100,000 page views/per month
  2. Content safe (No nudity content)
  3. Your website must adhere to google Adsense Policy for high-paying premium ads. 

How to Join/Signup to PubFuture? 

In this step, we are going to learn the methods through which we can join PubFuture. These steps are listed below:

  1. Go to the official website of Pubfuture;
  2. Click on the signup Button listed on the left side of the website;
  3. Fill in the Required details in the form;
  4. Go the https://pubfuture.com/ads.txt and Copy the Whole page Or use Dynamic Ads.txt by redirecting your link (domain.com/ads.txt) to the Pubfuture Ads.txt link for your site. You can update other companies’ ads.txt easily;
  5. Paste the Ads.txt file into the Adx.txt of your website;
  6. Wait For Approval (5-7 days);
  7. After approval, paste the code on your website; and
  8. Thus, you are live on your website.

Things to Read:

Verticals – Ad Size: PubFuture Review

PUBFUTURE AD UNITS

While Joining an Advertising Network, It’s very important to know whether the ad network has every vertical as well as the banners you need for high CPM. So, we have listed down the banner Size PubFuture use to offer:

  • Display Banner (IAB Standard): 300×250; 336×280; 300×600; 728×90; 970×90, 970×250 160×600, 320×100 (Mobile), 320×50 (Mobile).
  • Native Ad: choose the size following the number of columns (first) and rows (second). For example: 4×1 (4 columns, 1 row); 3×1 (3 columns, 1 row); 1×2 (1 column, 2 rows)
  • Video: Instream and Outstream Video
  • Sizes: In-Banner Video 300×350, In-content floating 500×300, 600×400.
  • Interstitial: Full Page Ads

AMP Ads

Google launched the Accelerated Mobile Pages (AMP) Project in 2015 with the aim of creating a mobile-first web environment. PubFuture supports AMP ads with all ad formats, which are otherwise known as AMP HTML ads, which are specialized mobile-optimized ads to dynamically deliver ad creatives that are lighter, faster, and more secure.

CPM: Ad Rates 

CPM or eCPM an ad network is paying used to play a very crucial role while selecting a monetization partner for a website. Primarily Ad Network offers Monetization on your website in form of CPC while PubFuture offers Monetization in form of CPM.

The CPM of PubFuture in Developed economies use to range between 0.8$ to 20$ while in developing Countries the range is .03 to 5$. The niche of the Website and the location(City) use to play very Important deciding factors in an advertiser going to pay you for the ad space on your website. 

User Interface

The User Interface offered by PubFuture is very userfriendly in nature for even a non-techy person. 

The report has almost every dimension every webmaster wants to know. The reports contain Ad Impressions, CPM and revenue. One more thing is the revenue used to update on a day-to-day basis. 

You can easily manage the websites, you want to monetize at pubfuture. You need to go to websites and ad units and there you will find a button to add and delete websites in the platform. 

The most interesting thing at PubFuture is the ads.txt feature. I reviewed more than 200 ad networks but we don’t find any ad network that harnesses 301 redirects (Dynamic Ads.txt) to intact ads.txt files.  

They have a great range of ad demands so the ads.txt is frequently updated. It’s very simple and convenient to use Dynamic Ads.txt. You can update your own Ads.txt or your other ad companies’ Ads.txt easily, even when you no longer work with them

Performance (ad Loading Speed – Website’s Core web Vitals) 

Almost Every ad across the globe use to slow the website when we monetize them with the ads. 

Ad Loading Speed

When you connect your websites with Adsense, it will slow your website on an average of 2s (Upoptimized) to 5 seconds(Optimized). When we connect the website with pubfuture ad monetization technology, it takes 1.8s (Unoptimized) to 3s (Optimized) to load the ads on the websites. 

CLS due to ADS:

CLS - pubfuture Ad relelated layout shift

Cumulative Layout Shift or Core web Vital play an important role in the traffic and SEO of a website. Pubfuture has optimized its ad quite efficiently as it has only 0.072 ad cumulative layout shifts while Many Ad networks like hooligan media have more than 2 cumulative layout shifts, Ezoic has .25 AD CLS, Adsense banner has zero layout shifts, and Adsense Auto ads has more than 0.1 CLS shift. 

Payment 

pubfuture payment methods

PubFuture ad operates on a Net 15 basis with very simple payment methods and fast payment terms. This is the best payment policy compared to other competitors. Some of these payment methods with respect to the amount you will get:

  • PayPal: $50
  • Payoneer: $50
  • Bank Transfer: $1000
  • Bitcoin: $500

How to contact PubFuture Support

You can easily pubFuture support team at email [email protected].

PubFuture Vs Competitors 

In this section of the pubfuture review, we will compare PubFuture with Come of its competitors and try to check which is better in terms of ad delivery speed and CLS. Let’s start research on both issues:

PubFuture Vs Adsense

adsense review

Adsense is the biggest Player in the ad Market for advertisers as well as publishers. It has a share of 38% in total ad revenue acquired by the publisher with slow ad loading time (average of 2 Seconds to 4 Seconds).

PubFuture has a 10% revenue share of total ad revenue acquired by the publisher while 1.8s (optimized) to 3s (Unoptimized) ad load time. At Adsense, there will only be one demand partner without Prebid, Ad Refresh-like technologies while at Pubfuture you will have more than 50 premium Demand partners with Prebid, Ad Refresh-like technologies.

The most prominent thing is PubFuture can provide extremely high-paying Video ads with good user experience, which AdSense doesn’t have.

PubFuture Vs Ezoic

Ezoic Review in Detail

PubFuture work on Google Adx while Ezoic has its own server to manage ads with DNS locking, and Caching like many capabilities. The CPM offered by PubFuture is way ahead of Ezoic. For the USA, the CPM I got is approx 2.5$ at ezoic while at Pubfuture the CPM I got is 3$.

At you can easily move away without any issues but with ezoic, it will become very difficult to move away when you want to do so.

PubFuture Vs Hooliganmedia

Hooligan Media review

PubFuture and hooliganMedia are working for almost the same goal in nature while both adopt very different technology in ad optimization. Due to these comparative difference pubfuture seek high rates for its publisher with more than 50% improved ad speed and very low Cumulative layout shift.

Pros and Cons:

Pros:

  • Easy to setup
  • High CPC Ads
  • 50+ Premium Ad Partners
  • Direct Deal
  • 50$ Minimum Payout
  • Easy to get support
  • Fast Payment – Net-15 days

Cons:

  • Long Time Approval – It takes more than 5 to 7 days

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