In today’s competitive digital landscape, capturing the attention of your audience is more challenging than ever. One effective way to stand out is through social bar ads, a dynamic and engaging advertising tool designed to enhance user interaction.
Whether you’re a seasoned marketer or new to the game, understanding how to optimize these ads is key to driving higher click-through rates (CTR) and maximizing your campaign’s impact.
In this guide, we’ll explore the strategies and best practices that can help you harness the power of social bar ads to boost your CTR and improve overall marketing performance.
Do you want to optimize the revenue of your revenue other than AdSense, push ads or Pop ads? If yes, then, you are in the best as in this article, we are going to get detailed insights of Social Bar Ad.
What is Social Bar Ads?
Social Bar Ads are a dynamic and customizable ad format designed to offer high engagement while being less intrusive compared to traditional ads. Developed by platforms like Adsterra, these ads blend the features of in-page push notifications, banners, chats, surveys, and videos, allowing advertisers to present multiple interactive formats in a single campaign.
Key advantages of social bar ads include significantly higher click-through rates (up to 30x more than traditional web push ads) and enhanced customization, which makes them versatile for different audiences and marketing goals. It can take various forms, such as chat boxes or notifications, and can integrate smoothly into a webpage without disrupting the user experience. This approach improves user interaction and helps advertisers achieve a better return on investment (ROI).
They are particularly effective for publishers and advertisers seeking to increase engagement, as they are compatible with desktop and mobile devices, including iOS. The flexibility to test multiple creatives at once and their non-intrusive design also make them appealing for long-term use
How Social Bar Ad is different from an In-page ad?
Social Bar Ad is almost the same with only minor changes. the change is its CTR. In the Social Bar Ad, the webmaster gets around 30-40% CTR with a CPM of $1 to $3 while in the in-page ads webmaster gets a CTR of 5-12% with a CPM of $0.2 to $1.58.
The comparison of these two data normally indicates that a publisher is very profitable in comparison to an In-page push. So, we must apply a social bar to our website if you consider applying in-page.
How do social bar ads work?
Social Bar Ads work by integrating interactive, customizable ad formats directly into a webpage, without disrupting the user experience. They typically appear as small, non-intrusive elements on the screen—such as chat-like notifications, banners, or push ads—allowing users to continue browsing without interference. Here’s a breakdown of how they function:
- Ad Placement and Display: Social Bar Ads are placed within a webpage in a way that doesn’t block or dominate the content. They take up a small portion of the screen, appearing as banners or interactive notifications at the edges or corners, ensuring they catch the user’s attention without being disruptive.
- Interactive Formats: These ads can take various forms, such as in-page push notifications, chat prompts, survey bars, or video ads. Advertisers can choose different formats depending on the target audience and campaign goals. They can also add elements like icons, multimedia, and custom widgets to make the ads more engaging.
- Customization and Personalization: Social Bar Ads are highly customizable. Advertisers can design them to match the look and feel of their brand, and the ads can be tailored to display personalized messages based on user behaviour or preferences. This boosts user engagement and click-through rates.
- Non-Intrusive but Engaging: Unlike traditional pop-up ads, Social Bar Ads aim to be less intrusive. They maintain the flow of the user experience while still catching the user’s eye, leading to higher engagement. Users can interact with the ad (e.g., clicking on notifications or filling out surveys) without feeling overwhelmed.
- Higher Performance: These ads are designed to maximize engagement with minimal disruption, resulting in better click-through rates and conversion rates. This, combined with A/B testing and optimization techniques, allows advertisers to fine-tune their campaigns for maximum effectiveness.
Benefits of social bar ads
Social Bar Ads offer several significant benefits, including:
Higher Click-Through Rates (CTR):
Social Bar Ads consistently outperform traditional ad formats like pop-ups or web push ads. They can achieve click-through rates that are 20-30 times higher than standard web push notifications​. This high CTR stems from their interactive design and placement, which engages users without disrupting their browsing experience.
Increased Brand Awareness:
These ads incorporate interactive elements like banners, chat prompts, and notifications that are hard to ignore. Their non-intrusive presence keeps users’ attention longer, making them more likely to engage with and remember the brand. This subtle, persistent exposure improves brand recognition over time​.
More Engagement with Your Website:
Since Social Bar Ads allow for customization and personalization, they can create more interactive and engaging experiences for users. Whether it’s a survey, chat box, or in-page push notification, users are more likely to interact with content that feels relevant and timely. This leads to increased time on site and better engagement metrics​.
Tips for creating effective social bar ads
To create effective Social Bar Ads, consider the following tips to maximize engagement and performance:
Design for User Experience (UX)
Keep the ads non-intrusive by ensuring they don’t block content or disrupt the user’s browsing experience. Social Bar Ads should occupy a small portion of the screen, allowing users to interact with the ad at their convenience​. A sleek, well-integrated design increases user receptivity.
Leverage Personalization
Use audience segmentation and behavioural data to tailor your Social Bar Ads. Personalized ads with relevant content, such as location-specific offers or product recommendations, significantly increase engagement​. Offering personalized notifications or recommendations makes the ad feel more relevant and increases the chances of interaction.
Use Multiple Ad Formats
Social Bar Ads allow for various formats such as push notifications, chat prompts, video bars, and surveys​. Experiment with different formats to see which works best for your audience. For example, urgent promotions may work well with push notifications, while product showcases might perform better with video ads.
Test Multiple Creatives (A/B Testing)
Always test different ad variations (images, text, CTA) to determine what resonates best with your target audience. A/B testing different creatives can help optimize the campaign for higher conversions. Ad networks like Adsterra allow testing up to 15 creatives at a time​.
Strong Call-to-Action (CTA)
Your CTA should be clear, concise, and action-driven. Encourage users to act quickly with terms like “Shop Now,” “Learn More,” or “Limited Time Offer” to improve conversions​. A well-placed CTA at the right moment can significantly boost engagement.
Avoid Misleading or Overhyped Claims
Ensure your ads provide truthful information. Misleading headlines or promises that don’t match the landing page will harm trust and lower conversion rates​. Keep your content honest and aligned with user expectations to maintain credibility.
By following these tips, you’ll be able to create Social Bar Ads that engage users effectively, drive higher CTRs, and increase overall ad performance.
Ad Network that offers Social Bar Ads:
There are too many ad networks that offer in-page ads which is very similar to a social bar. These ad networks are listed below:
Adsterra :
Adsterra is a Premium ads network established in 2003, serving more than 25b Geo-targeted ads around the world. Before Covid, they only approve websites which has more than 1 Lakh page views per month but nowadays, they are approving small websites with Quality Traffic. The headquarters of adsterra is in Cyprus. (Here is a detailed review of adsterra with the best alternative.)
Pushground:
Push ground is a CPC and CPM based self-serving ad network. During Pushground Review, we find it only offers three ad formats i.e Native ads, push Notification and In-page Ads. One of Its Good Alternative Is Runative which is a Native ad network. (Here is a best alternative to pushground.)
Richpush:
Richpush is a CPC and CPM based self serving ad network. During Richpush Review, we find it only offers three ad formats i.e Native ads, push Notification and In-page Ads. One of Its Good Alternative Is Runative which is a Native ad network.
Rtxplatform:
Rtxplatform is a CPC and CPM based self-serving ad network. During Rtxplatform Review, we find it only offers three ad formats i.e Native ads, push Notification and In-page Ads. One of Its Good Alternative Is pushground which is a push notification ad network.
