The sex toy market across the Globe is Booming it has increased to around 50 billion dollars Globally and around 35 billion Dollars alone in developed Countries. According to statists, More the 80% of female consumers in the USA own a Sex Toy.

Even Market Size is projected to increase by a CAGR of 18% year on year till 2030. From finding your product to ensuring customer satisfaction, success requires a strategic approach.

So, this comprehensive guide equips you with the knowledge to thrive in 2024. We’ll delve into everything you need to know, from legalities and sourcing to marketing and building a brand.

Get ready to unlock your potential in the Global sex Toy market.

What is a Sex Toy?

What is Sex Toy

A sex toy is a tool or item created for sexual pleasure and to enhance sexual experiences. These items are available in different shapes, sizes, and functions, catering to a wide range of desires and preferences. Popular types of sex toys include vibrators, dildos, anal plugs, cock rings, and BDSM gear.

Individuals or couples utilize them to explore their sexuality, enhance intimacy, or increase sexual satisfaction. Sex toys are typically made from body-safe materials and are meant to be used responsibly and consensually.

Extras to Read:

How to Sell Sex Toys?

There are almost two ways to sell sex toys around the globe. These two are the online method and the offline method. Let us discuss these methods in very detail Manners:

Steps Behind Sell Sex Toys Online

In this section, we are going to learn “How to sell sex toys online?” in a very detailed manner:

Survey the market for the Sex Toy

survey the market to determine which sex toy you should Sell

Whether you are promoting an adult sex product or a simple Shirt, you should survey the market to make an informed direction. You can use tools like Survey For Pay sites or Paid to Click sites. These tools will help You determine which product is going to be a blockbuster or just a failure in the market.

In my case, I used it when I was quite confused in selecting the designs for my Print on Demand T-Shirt Brand. This survey helped me a lot in the choice of the designs While PTC sites helped me improve our Platform’s UI. These both helped me improve the Product’s overall scalability and profitability.

Find the Perfect Niche For You

Perfect Niche for You

A key factor for early success is choosing the right niche carefully, especially since many startups have financial limitations in the beginning. Therefore, we have segmented the Entire Sex Toy Market into Four Sections. This segmentation can help you to optimize your Store for profitability and Scalability. These Sections are:

  • Male Purchaser: These purchasers typically buy female body parts and are usually found on adult websites (90%) in large numbers. They are male.
  • Female Purchaser: These purchasers typically search in the search engine when they require very high privacy standards; almost 80% of female shoppers in the US belong to this category.
  • Couple: Couples typically buy sex toys for fantasy or role play, and can easily spend $499 as an initial cost. They usually make these purchases on special days like their wedding anniversary.
  • LGBTQ+: The demand for sex toys by these buyers is low.As a result, retailers are finding it challenging to sell their inventory of sex toys and are looking for new marketing strategies to attract customers.

Find the Perfect Audience

Find the Perfect Audience

Selling adult toys online requires strategic audience targeting considering factors like age, income, location, and behaviour.

It is important to tailor marketing strategies to reach the specific target audience effectively. By understanding the demographics and preferences of potential customers, businesses can create targeted campaigns that resonate with their audience and drive sales.

Additionally, utilizing data analytics and market research can provide valuable insights to further refine audience selection and maximize the success of online sex toy sales.

Find The Best GEOs


There are more than 200 markets across the world out of these you might have the ability to sell sex toys easily while others are difficult to crack. So, to become a successful businessman you need to select the GEOs carefully.

To help You out, we have divided the whole Globe in three parts. These are:

  • Pre-PAid GEOs: These are Tier-1 countries where you will receive payment before the product is delivered. One major drawback with these countries is the possibility of chargebacks (if they are dissatisfied with your products, they may initiate a chargeback).
  • Pay on Delivery: The possibility of pre-payment for products is usually zero percent. The logistic costs in these countries are also high. Typically, these are African countries.
  • Mixed: These are developing Countries, normally you will get a PRE-Payment of almost 10 to 40% of the people and the logistic costs are moderately low. Normally, The countries belonging to this category are INDIA, China, Bangladesh, and many others.

So to sell sex toys profitability, you need to select the GEO based on Logistic cost, payment types, and many other things.

Find the Product Type

Selling sex toys requires identifying the appropriate target audience. Market research is essential for comprehending the preferences and requirements of potential customers to successfully market and sell sex toys. Various product types are available in the market for this purpose.

  • Extras: Vibrators, massagers, masturbation devices, dildos, and other adult sex toys
  • Clothes: Lingerie, apparel, and adult cosplay
  • SAFE: Complementary products and accessories (e.g., lubricants, condoms, merch)

Understand the Theme and Trends

When launching a store, it is essential to gather detailed insights into the trends and outlook of the adult toys industry worldwide. To assist you, we have categorized the entire sex toy market into four major categories. These are outlined below:

  • Whimsical Intimates: This category uses playful language to describe products that cater to niche interests or fantasies (e.g., unicorn-themed intimacy items).
  • Tech-Enhanced Pleasure: This category highlights products that incorporate innovative technology to enhance sexual experiences (e.g., augmented reality experiences, smart sex toys with app connectivity, and rechargeable toys for sustainable pleasure).
  • Evolving Intimacy: This category focuses on emerging trends in sexual wellness, such as toys designed for long-distance relationships or solo exploration.
  • Holistic Wellbeing: This category emphasizes the connection between sexual health, sexual wellness, and overall self-care practices.

Source The Toy

source to sell sex toys

Sourcing products to sell to customers is crucial for your business, whether you sell sex toys online or other merchandise. Similar to other businesses, the toy industry has three main methods for sourcing products:

Make Yourself

To create the toy yourself, you must manufacture the products independently. This requires investing in Research and Development, a Factory, Customer Support services, and various other expenses. The cumulative costs can become a significant burden for you.

This is not a good idea for a new business as it is going to cost you more than a million dollars.


Dropshipping is without a doubt the most lucrative way to launch a business. Like other endeavours, this method allows you to sell adult toys with minimal upfront costs and maximum profit. Once you grasp the business model, you can consider two additional approaches.

It is important to ensure that you are compliant with all laws and regulations regarding the sale of adult products. Additionally, it is important to choose reputable suppliers who offer high-quality products and discreet shipping. Some popular dropshipping suppliers for adult sex toys include:

  1. Adult Wholesale Direct
  4. Lovehoney Wholesale
  5. PinkCherry Wholesale
Make Inventory

Creating an inventory for an adult sex toy business involves selecting a variety of products that cater to different preferences, interests, and budgets. To achieve this, you can search for reputable manufacturers that meet your needs while maintaining strict quality control.

Here is a suggested inventory list for an adult sex toy business:

  1. Vibrators: Include a variety of vibrators such as bullet vibrators, wand vibrators, rabbit vibrators, G-spot vibrators, and clitoral vibrators.
  2. Dildos: Offer a selection of dildos in different sizes, shapes, and materials such as silicone, glass, and realistic.
  3. Anal Toys: Stock anal beads, butt plugs, anal vibrators, and anal training kits for customers interested in anal play.
  4. Couples Toys: Include products such as remote-controlled vibrators, couple’s vibrators, bondage kits, and massage oils for couples looking to enhance their intimacy.
  5. Bondage Gear: Offer a range of bondage gear including handcuffs, blindfolds, restraints, paddles, whips, and bondage kits for customers interested in BDSM play.
  6. Lingerie: Stock a selection of lingerie items such as baby dolls, chemises, teddies, body stockings, and role-play costumes to complement the adult toys.
  7. Lubricants and Cleaners: Include a variety of lubricants (water-based, silicone-based, flavoured) and toy cleaners to ensure customers have everything they need for a safe and enjoyable experience.
  8. Masturbators: Offer male masturbators, strokers, pocket pussies, and masturbator sleeves for customers looking for solo pleasure.
  9. Sexual Wellness Products: Include products such as kegel balls, arousal gels, erection enhancers, and sexual health supplements to promote sexual wellness.
  10. Accessories: Stock a range of accessories such as storage bags, toy chargers, batteries, and toy cleaners to provide customers with everything they need for their adult toys.

When creating your inventory, consider the preferences of your target audience, trends in the adult toy industry, and customer feedback to ensure you offer a diverse and appealing selection of products. Regularly update your inventory to introduce new products, seasonal items, and special promotions to keep customers engaged and coming back for more.

Follow The Local Law

In a business, rules and regulations are very important. You need to follow the local laws. Some countries like INDIA or any Muslim countries do not allow adult toys in their market.

So, Either need to learn how to bypass these rules or you need to work in which countries “adult toys are allowed“.

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Make Your Brand

After sourcing the products, you need to sell the products. For maximum benefits (you can give your Price, Logistics, and support), you need to launch the products under the name of your own Name which later turns into a brand name. Here you can do to launch A Brand:

Make Logo

Creating a custom logo to sell sex toys online is a crucial task. It must be unique, catchy, and can be designed using tools like Adobe Express, Canva, Photoshop, or similar software. When designing a logo for a sex toy business, it is important to consider the target audience and the message you want to convey.

The logo should be eye-catching, and playful, and evoke feelings of sensuality and pleasure. Incorporating symbols like hearts, lips, or suggestive shapes can help create a visually appealing design that resonates with customers.

Remember to keep the colour scheme bold and vibrant to stand out in a competitive market. With the right logo, you can attract customers and build a strong brand identity for your online sex toy store.

If you aren’t able to Do it yourself, you can hire freelancers from platforms like FIVER,, and many other reputed tools.

Make Website

Like other businesses, in this adult sex toys business. You need to build a stunning and high-converting website. You can easily build stunning E-commerce business on these platforms:

shopify homepage

You can quickly create an adult E-Commerce website focused on SEX TOYS within just 5 minutes, complete with payment gateway access.

Simply choose an awesome theme that offers pre-designed templates for E-Commerce sites, upload your product images and descriptions, set up your payment gateway, and you’re ready to start selling. With the growing demand for adult products online, this could be a lucrative business opportunity for you.

best WordPress Theme

Our second-best choice for an E-Commerce website is WordPress-based WOO-Commerce. It has almost every feature, you need to launch a website to sell SEX Toys.

In Shopify, you don’t need to consider the server or backend things while in WordPress you have to consider everything Like Server or BAckend. While at WordPress you have the option to customize “your Sex toy website” – HowYou want.

If you are a technical person, you should consider VULTR’s unmanaged server or if you are a NON-technical person, we recommend you to consider CLOUDWAYS, NEXCESS, or to Host your woocommerce website.

Find the Best Medium To Promote

You have created a Store, Find Your Audience, GEOs and many other things to sell sex toys online. Now question might raised in front of you, “How you should drive traffic to your website to make a sell?”.

The answer to the simple question is “Organic Traffic, Influencer Marketing, and Paid Advertising“. Let us dive into these mediums to sell SEX Toys:

Organic Traffic
organic Traffic

Driving organic traffic to sell sex toys through Google’s organic search involves a multifaceted approach that combines SEO strategies, content marketing, and compliance with Google’s policies regarding adult content. Here’s a comprehensive plan:

  1. Keyword Research: Identify high-volume keywords related to sex toys that potential customers are searching for. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords with moderate to high search volume and low competition.
  2. On-Page Optimization: Optimize your website’s meta titles, meta descriptions, headers, and content with targeted keywords. Ensure that your product pages include descriptive and unique content that highlights the benefits of your sex toys.
  3. Content Marketing: Create valuable and informative content related to sex toys, sexual health, and relationships. This could include blog posts, articles, guides, and product reviews. Share this content on your website’s blog and promote it through social media channels to attract organic traffic.
  4. Link Building: Acquire backlinks from reputable websites in the adult industry, sexual wellness niche, and related fields. Guest posting, blogger outreach, and content syndication can help build authority and improve search engine rankings.
  5. Local SEO: If you have a physical store or offer local services, optimize your website for local search by creating Google My Business listings, local citations, and location-specific landing pages.
  6. Mobile Optimization: Ensure that your website is mobile-friendly and loads quickly on all devices. Google prioritizes mobile-friendly websites in its search results, so optimizing for mobile can improve your organic rankings.
  7. User Experience (UX): Provide a seamless and intuitive browsing experience for visitors to your website. Clear navigation, fast load times, and easy checkout processes can reduce bounce rates and improve search engine rankings.
  8. Schema Markup: Implement schema markup on your website to provide search engines with additional information about your products, such as price, availability, and reviews. This can enhance your listings in the search results and attract more clicks.
  9. Social Proof and Reviews: Encourage satisfied customers to leave reviews and testimonials on your website and other review platforms. Positive reviews can increase trust and credibility, leading to higher organic traffic and sales.
  10. Compliance with Google Policies: Ensure that your website complies with Google’s policies regarding adult content and advertising. Avoid using explicit language or imagery that could be considered offensive or inappropriate.

By implementing these strategies consistently and monitoring your website’s performance using tools like Google Analytics and Google Search Console, you can increase organic traffic to your sex toy website and drive more sales over time.

Influencer Marketing
Social Media

Driving organic traffic to sell sex toys through influencer marketing can be an effective strategy, but it requires careful planning and execution. Here’s a step-by-step guide to help you:

  1. Identify Your Target Audience: Understand who your potential customers are. Are they predominantly male, female, LGBTQ+, young adults, older adults, etc.? Knowing your audience will help you choose the right influencers to work with.
  2. Find Relevant Influencers: Look for influencers who cater to your target demographic and have a significant following on platforms like Instagram, YouTube, TikTok, or Twitter. They should have engaged audiences who are likely to be interested in your products.
  3. Vet Influencers Carefully: Ensure that the influencers you choose align with your brand values and image. Check their engagement rates, audience demographics, and past sponsored content to make sure they’re a good fit.
  4. Build Relationships: Reach out to influencers with a personalized message expressing your interest in collaborating. Offer them free products or monetary compensation in exchange for promoting your sex toys authentically.
  5. Create Compelling Content: Work with influencers to develop engaging content that showcases your products in a tasteful and informative way. This could include product reviews, unboxing videos, demonstration tutorials, or lifestyle photos featuring your sex toys.
  6. Utilize Affiliate Marketing: Offer influencers a commission for every sale generated through their unique referral link. This incentivizes them to promote your products more effectively and can help you track the ROI of your influencer marketing campaigns.
  7. Encourage User-Generated Content: Encourage influencers to encourage their followers to create and share their content using your products. This expands your reach and credibility within the target audience.
  8. Engage with Followers: Monitor the comments and messages on the influencer’s posts featuring your products, and respond promptly to inquiries or feedback. This shows that you’re actively involved and interested in customer satisfaction.
  9. Track Performance Metrics: Keep track of key performance indicators such as website traffic, conversion rates, and sales attributed to influencer marketing efforts. Analyze the data to identify what’s working well and what could be improved.
  10. Optimize and Iterate: Continuously refine your influencer marketing strategy based on the insights gained from tracking performance metrics. Experiment with different influencers, content formats, and promotional tactics to maximize your ROI.

Remember to comply with the guidelines and regulations regarding advertising adult products on social media platforms, and always prioritize transparency and authenticity in your influencer partnerships.

Paid Marketing
Paid Marketing

Unlike other businesses, paid advertising to sell sex toys is tricky. Major ad networks either do not approve to sell sex toys or put some major restrictions on the products. Let us discuss these:


Google has severe policy complications regarding the sell of sex Toys. In simple words, Google allows only advertising of SEX toys in selected countries(TIER-1) limited to search ADs only.

If you want to overcome the complications where advertising is not allowed or want to advertise on display ads. You need to use double-meaning banners or ad creatives.


Facebook policy is simple “They only allow lubricants or condoms”.

Other Ad Networks:

The best idea to bring traffic to sell sex toys is “media buying from Adult Ad networks“. The policy of these ad networks is simple “They Allow to sell sex Toys“. Some of the good adult Ad Networks are “Trafficstars, TrafficFactory, TrafficJunky, and many others”.

One major drawback of these adult ad networks is that “most of the traffic on these platforms is male.” Therefore, adult toys that cater to male fantasies are the top sellers.

Price Your Product

world money traffic
map world money traffic concept

Pricing of sex toys can vary widely depending on factors such as the type of toy, its features, materials, brand reputation, and target market. Here’s a general guideline for pricing:

  1. Entry-Level Toys: These are typically basic toys made from common materials like silicone or plastic. They may have limited features and functionality. Prices for entry-level toys can range from $10 to $50.
  2. Mid-Range Toys: These toys often offer more features, higher-quality materials, and better performance compared to entry-level options. Prices for mid-range toys typically range from $50 to $150.
  3. High-End Toys: High-end sex toys are usually made from premium materials such as medical-grade silicone or stainless steel. They may offer advanced features such as app connectivity, multiple vibration patterns, or customizable settings. Prices for high-end toys can range from $150 to several hundred dollars or more.
  4. Luxury or Designer Toys: Luxury sex toys are often crafted from luxury materials such as gold, silver, or crystal. They may be designed by well-known designers or brands and come with premium packaging and accessories. Prices for luxury toys can start from several hundred dollars and go up to thousands of dollars.

When pricing sex toys, it’s essential to consider factors such as manufacturing costs, competitor pricing, perceived value, and your target market’s willingness to pay. Additionally, offering a range of products at different price points can cater to customers with varying budgets and preferences.

How to Launch an Offline Store for Sex Toys?


Launching an offline store for sex toys involves several steps to ensure success. Here’s a comprehensive guide:

  1. Market Research: Start by conducting thorough market research to understand the demand for sex toys in your area, identify your target audience, and assess the competition. Gather insights into consumer preferences, purchasing behavior, and popular products.
  2. Location Selection: Choose a strategic location for your store that is easily accessible, preferably in a high-traffic area with good visibility. Consider factors such as foot traffic, parking availability, and proximity to other adult-oriented businesses or complementary stores.
  3. Legal Considerations: Research and comply with all legal requirements and regulations related to operating an adult retail store in your jurisdiction. This may include obtaining permits, licenses, and adhering to zoning laws and age restrictions.
  4. Store Design and Layout: Design an inviting and discreet store layout that prioritizes customer comfort and privacy. Consider factors such as product placement, aisle width, lighting, and signage. Create designated areas for different product categories and ensure clear navigation.
  5. Product Selection: Curate a diverse range of high-quality sex toys, accessories, lubricants, and other related products catering to various preferences and budgets. Partner with reputable suppliers or manufacturers to ensure product authenticity and reliability.
  6. Staff Training: Hire knowledgeable and approachable staff who are comfortable discussing sensitive topics and providing personalized recommendations to customers. Provide comprehensive training on product features, sexual health, customer service, and confidentiality.
  7. Marketing and Promotion: Develop a comprehensive marketing strategy to generate awareness and attract customers to your store. Utilize a mix of online and offline channels, including social media, local advertising, partnerships with other businesses, and hosting promotional events or workshops.
  8. Launch Event: Consider organizing a launch event or grand opening to generate buzz and attract attention to your store. Offer special promotions, discounts, or giveaways to incentivize attendance and encourage purchases.
  9. Customer Experience: Prioritize customer satisfaction and create a welcoming and inclusive environment where customers feel comfortable exploring and purchasing products. Offer discreet packaging and billing options for online purchases and prioritize privacy and discretion in all interactions.
  10. Feedback and Adaptation: Continuously gather feedback from customers and monitor sales performance to identify areas for improvement and adaptation. Stay informed about industry trends, customer preferences, and competitor strategies to stay competitive and meet evolving market demands.

Launching an offline store for sex toys requires careful planning, attention to detail, and a commitment to providing a positive and empowering shopping experience for your customers. By following these steps and staying responsive to customer needs, you can build a successful and reputable retail business in this niche market.

How Much Does it Cost to Start a SEX TOY Business?


The cost of starting a sex toy business can vary significantly depending on various factors such as the business model, scale of operations, location, product selection, marketing strategy, and legal requirements. Here’s a breakdown of potential expenses:

  1. Inventory: The cost of purchasing initial inventory can vary based on the number and type of products you plan to stock. This can range from a few thousand dollars for a small selection to tens of thousands of dollars for a larger inventory.
  2. Storefront: If you plan to operate a brick-and-mortar store, expenses may include lease or rental costs for the retail space, renovation or build-out costs, security deposits, and utility bills. These costs can vary widely depending on the location and size of the store.
  3. Online Store: If you’re launching an online sex toy business, expenses may include website development, domain registration, e-commerce platform fees, payment processing fees, and digital marketing costs.
  4. Legal and Licensing: You’ll need to budget for legal fees associated with business registration, permits, licenses, and compliance with regulations related to operating an adult retail business in your jurisdiction.
  5. Marketing and Advertising: Budget for marketing and advertising expenses to promote your business and attract customers. This may include online advertising, social media marketing, search engine optimization (SEO), printed materials, and promotional events.
  6. Packaging and Shipping: If you’re selling products online, consider the cost of packaging materials, shipping supplies, and shipping fees. Offering discreet packaging options may incur additional costs.
  7. Staffing: Factor in the cost of hiring and training staff, including salaries, wages, benefits, and payroll taxes. Consider whether you’ll need full-time or part-time employees and how many staff members are required to operate your business effectively.
  8. Insurance: Protect your business with insurance coverage tailored to the adult retail industry, including general liability insurance, product liability insurance, and property insurance.
  9. Miscellaneous Expenses: Don’t forget to budget for miscellaneous expenses such as office supplies, equipment (e.g., computers, POS systems), signage, maintenance, and unforeseen costs.

It’s challenging to provide an exact figure for the cost of starting a sex toy business as it can vary greatly depending on your specific circumstances and business goals. However, a rough estimate for starting a small-scale operation could range from $10,000 to $50,000 or more. Larger or more ambitious ventures may require a significantly higher investment. It’s crucial to conduct thorough research and create a detailed business plan to accurately estimate your startup costs and budget accordingly.


In conclusion, starting a sex toy business requires careful planning, financial investment, and dedication to providing a positive customer experience. Whether you’re launching a brick-and-mortar store or an online venture, understanding your target market, complying with legal regulations, and curating quality products are essential steps for success.

As you embark on this exciting journey, we encourage you to share your thoughts, questions, or experiences in the comments below. Your insights and contributions can enrich the conversation and offer valuable support to fellow entrepreneurs in the adult retail industry. Let’s continue to learn and grow together!

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