(WE Tested Them) Maximize Your Blog’s Earnings: Best Ad Networks in 2024

As a blogger, I am always in search of the best possible way to monetize our Blog or website most efficiently to get Higher revenue per page.

In this journey, we are always searching for the best possible way to make money. We tried Affiliate ads, CPA ads, and display ads based on CPM or CPC.

In my experience, most of the ad networks claim they are the best and offer the highest ad rates with a 100% ad fill rate. Is it the right claim? My Simple Answer to this Simple Question is “NO”.

But with so many ad networks out there, it can be overwhelming to decide which one is the best fit for your blog. Each ad network offers different features, benefits, and payouts, and it can be challenging to know which one will generate the most revenue for your site. That’s why we’ve compiled a list of the top ad networks for bloggers in 2024.

In this post, we’ll dive into the pros and cons of each network and provide tips on how to maximize your earnings. Whether you’re a beginner blogger or an experienced content creator, this guide will help you choose the right ad network to take your blog’s earnings to the next level.`

Before We move ahead to the “best ad network for blogger”, and “best ad network for WordPress Websites”. We need to consider “How do these ad networks work?”

How do ad networks work Globally?

Globally, Bloggers use to monetize websites through ad Networks based on three Categories. These are

• 1st Party Ad Network
• Third-Party Ad Networks
• SSP Ad Network

Let us take a look at all of these three categories in a very detailed manner:

1st Party Ad Network

You must hear of Google Adsense, and Media.net like premium ad networks. These ad networks have their own advertising base. This lets higher revenue for the publishers. Often, these ad networks are based on the CPC(Cost Per Click) and CPM(Cost per 1000 impressions).

Third-Party Ad Networks

You Might hear of Ad Networks like Propellerads, Adsterra, Exoclick, Traffic Junky, CPALead and many other ad networks. These ad networks are the best Ad Networks for Blogger but they offer a little penny Cost per Click in comparison to the 1st Party ad networks.

Most of the advertisers in this type of ad network are Affiliate marketers. Often these ad networks are the best Clickbank-like marketplaces.

SSP Ad Network – Programmatic Buy

You Might Hear of Ezoic, Adthrive, and Pubfuture-like ad networks especially built for the Publishers. These ad Networks usually combine the advertiser’s base of lots of First-party ad networks.

This event increases the competition of advertisers in your ad space and lets you higher cost per click.

Popular Types of Ad Networks:

Ad networks are platforms that connect advertisers with publishers to facilitate the buying and selling of advertising space. There are various types of ad networks based on their structure, targeting methods, and the types of ads they serve. Here are some common types of ad networks:

1. Display Ad Networks: These networks serve as visual banners or display ads on websites, mobile apps, or other digital platforms. They typically use targeting methods like demographic, contextual, or behavioural targeting to deliver relevant ads to the audience.
2. Mobile Ad Networks: These networks specialize in delivering ads on mobile devices, including smartphones and tablets. They offer formats such as mobile banners, interstitials, app install ads, and video ads tailored for mobile apps and websites.
3. Video Ad Networks: These networks focus on delivering video ads, including in-stream video ads that play before, during, or after online video content. They may offer various targeting options, such as demographic, interest-based, or contextual targeting, to reach specific audiences.
4. Native Ad Networks: Native ad networks aim to provide ads that blend seamlessly with the look and feel of the content on the platform. These ads match the visual design and user experience of the website or app, making them less intrusive and more engaging.
5. Social Media Ad Networks: These networks operate within social media platforms like Facebook, Instagram, Twitter, or LinkedIn. Advertisers can target specific demographics, interests, or behaviours of social media users and deliver ads in various formats, including sponsored posts, video ads, or carousel ads.
6. Contextual Ad Networks: These networks analyze the content and context of a webpage or app to deliver ads that are relevant to the users’ interests. They use keywords, topics, or page context to match ads with appropriate content.

Video: Best Ad Network For Blogger – WordPress

Best Ad Network For Blogger – WordPress

We have a list of more than 100 ad networks that are genuine and offer a great ad rate to the publishers. some of these are listed below:

Monetag:

Monetag is a popular ad network suitable for bloggers on WordPress. It offers various ad formats, including pop-unders, push notifications, and native ads. With its easy setup, competitive rates, and global reach, Monetag provides a viable monetization solution for bloggers looking to maximize their earnings.

Out of all ad formats, I prefer its push notification to monetize my website. Out of every one thousand Push Subscriptions, it offered a range of 5$ to 120$. This lets you make high-earning Machines.

Pros and Cons:

Pros:

1. Very High CPC
2. Easy Approval
3. $5 Payout

Cons:

1. Most advertisers are affiliate Marketers
2. Sometimes Ad anxiety appears to your Visitors
3. disturb UI, If not implemented Properly

Adsterra

Adsterra is a reputable ad network ideal for WordPress bloggers. It offers a wide range of ad formats, including pop-unders, banners, and interstitials. With its advanced targeting options, timely payments, and high-quality advertisers, Adsterra provides a reliable platform for bloggers to monetize their websites effectively.

If you have the majority of US Traffic then this is the best ad network for WordPress websites. It used to offer CPC in a range of $.25 to 0.5 per click which is impressive Native Ads for the US traffic.

Pros and Cons:

Pros:

1. Very High CPC for US Traffic
2. Easy Approval

Cons:

1. Most advertisers are affiliate Marketers
2. Sometimes Ad anxiety appears to your Visitors
3. $100 Payout Threshold

Ezoic

Ezoic is an AI (Artificial Intelligence) based platform that simplifies complex Internet infrastructure like ad optimization, Layout Testing, CDN and Revenue optimization for publishers. Thus, Ezoic helped you by saving you time in doing these tasks. The primary focus of the ezoic AI-based platform is to provide a great experience to your user while increasing Revenue for the Publisher or Webmaster. Thus, both of you will have a win-win situation.

Normally, when I start a website to Blog. I prefer this ad network as I decrease the Cost of having a website. It used to offer CDN and optimization for Free. The Ad rates of Ezoic for Tier 1 Traffic are great and very competitive with other ad networks.

Pros and Cons:

Pros of Ezoic:

1. Website Monetization: Ezoic helps website owners monetize their content by displaying ads and optimizing ad placements for maximum revenue.
2. Ad Revenue Optimization: Ezoic uses artificial intelligence (AI) and machine learning to optimize ad placements, formats, and sizes, improving ad performance and revenue.
3. Ad Testing and Experimentation: Ezoic provides tools for A/B testing and experimenting with different ad layouts, formats, and strategies to find the most effective ad configurations.
4. User Experience Optimization: Ezoic focuses on balancing ad revenue with user experience, aiming to deliver ads in a non-intrusive manner that doesn’t disrupt the website’s usability.
5. Data-Driven Insights: Ezoic offers detailed analytics and reporting, providing website owners valuable insights into user behaviour, ad performance, and revenue metrics.

Cons of Ezoic:

1. Learning Curve: Ezoic’s AI-driven optimization requires some time to understand and configure properly. Users may need to experiment and fine-tune settings to achieve optimal results.
2. Revenue Share: Ezoic operates on a revenue-sharing model, where a portion of the ad revenue is retained by the platform. Website owners should consider this when evaluating their potential earnings.
3. Ad Placement Control: While Ezoic optimizes ad placements, some users may prefer more control over where ads appear on their website. Ezoic’s automated system may occasionally place ads in unexpected locations.
4. Ad Quality Control: While Ezoic aims to display high-quality ads, there might be instances where ads from less reputable advertisers slip through. Website owners need to actively monitor ad quality and report any issues.
5. Platform Dependency: Utilizing Ezoic’s services requires relying on their platform. In the event of technical issues or service interruptions, it may temporarily affect ad delivery and revenue generation.

Wordads

WordAds is a WordPress-specific ad network that allows bloggers to monetize their websites. It offers automated ad placement, hassle-free integration, and access to a pool of advertisers. However, limited customization options and lower revenue potential compared to other ad networks are notable considerations.

It is an SSP-based meditation ads network backed by the most powerful person in the WordPress community the automatic corporation started in 2013. If your website is hosted on wordpress.com. This is the one you should consider.

Pros and Cons:

Pros of WordAds:

1. WordPress Integration: WordAds seamlessly integrates with WordPress, making it easy for bloggers to monetize their websites without extensive technical knowledge or additional plugins.
2. Automatic Ad Placement: WordAds automatically places ads on the website, saving bloggers time and effort in managing and optimizing ad placements.
3. Access to Advertisers: WordAds provides bloggers with access to a pool of advertisers, expanding their potential for ad revenue generation.

Cons of WordAds:

1. Limited Customization: Compared to other ad networks, WordAds offers limited customization options for ad appearance and placement, limiting bloggers’ control over the ad display.
2. Lower Revenue Potential: The revenue potential of WordAds may be lower compared to other ad networks, as it is primarily designed for bloggers on the WordPress.com platform.
3. Eligibility and Approval Process: It is only available to Jetpack and WordPress.com-backed websites.

Infolinks

Infolinks is an ad network that offers in-text, in-frame, and in-fold ads for website monetization. It provides easy integration, diverse ad formats, and real-time reporting. However, the ad relevance can vary, and the earnings potential may be lower compared to other ad networks.

After the integration with AdSense, it becomes a highly competitive ad network in terms of revenue per 1000 users in a Global Context.

Pros and Cons:

Pros:

• One of the Best AdSense alternatives,
• It’s the third-biggest marketplace in the world,
• Worldwide coverage,
• Decent CPC as well as CPM,
• A large chunk of Payment Method
• Easy approval

Cons:

• High Payment Charge on Payment Method
• Moderate CPC as well as CPM

Google Adsense

Google Adsense is a well-known ad network for publishers around the globe backed by Google. It offers the highest ad rates in the market as it is usually backed by advertisers who want to advertise on Google’s search engine. Mostly, It helps website owners or YouTubers monetize their digital assets programmatically with a click.

In my case, it helps to monetize my YouTube channel and my 16 websites and lets me earn 16 thousand dollars in 2022 from AdSense.

Pros and Cons:

Pros of AdSense:

1. Wide Advertiser Base: AdSense has a vast network of high-quality advertisers, providing bloggers with a diverse range of ad options and potentially higher revenue opportunities.
2. Contextual Ad Targeting: AdSense uses contextual targeting to match ads with the content of a website, resulting in more relevant and engaging ad placements for users.
3. User-Friendly Integration: AdSense offers straightforward integration with various platforms, including WordPress, making it accessible to bloggers with minimal technical expertise.

Cons of AdSense:

1. Strict Approval Process: AdSense has a rigorous approval process, and not all websites are accepted. Some bloggers may face challenges in meeting the eligibility criteria or may experience delays in the approval process.
2. Revenue Share: AdSense operates on a revenue-sharing model, meaning a portion of the generated revenue goes to Google. This can result in bloggers receiving a lower percentage of the overall ad earnings.
3. Limited Control Over Ad Content: While AdSense allows some customization options, bloggers have limited control over the specific ads displayed on their websites, which may result in ads that are not entirely aligned with their preferences or brand image.

Pubfuture

The Ads at pubfuture are backfilled by more than 50+ demand partners and optimized in such a way, you will see an effective ad rate improvement by more than 30% when you transfer from Adsense while if you have transferred your website from Ezoic or Hooligan Media, there is at least improvement of 10%. Moreover, if your website is using Google Ad Manager, you can add them without changing your ad codes.

Nowadays, webmasters require a Google Adsense MCM account to get Google Adx (Adsense) running on their website but in the future, you do not need to have a Google Adsense account. This is very useful for you if you have issues like “Ad limits or lots of Social Traffic or any conflict with Google Adsense” while having premium ads on your website. 

Pros and Cons:

Pros:

• Easy to setup
• High CPC Ads
• 50+ Premium Ad Partners
• Direct Deal
• 50$ Minimum Payout
• Easy to get support
• Fast Payment – Net-15 days

Cons:

• Long Time Approval – It takes more than 5 to 7 days

Video: Maximize Your Blog’s Earnings: The Top Ad Networks for Bloggers in 2024

Takeaway:

In 2024, it’s important to maximize your blog’s revenue by strategically selecting an ad network. Consider evaluating top ad networks like AdSense, PropellerAds, and Ezoic, each offering different benefits. AdSense is known for its contextual targeting and wide reach to advertisers. PropellerAds offers various ad formats and customization options, while Ezoic focuses on revenue optimization and user experience. Take the time to carefully consider the pros and cons of each to find the best fit for your blog’s monetization goals.